Downtown communities thrive when anchored by an amenity that breathes life into the community; and there is no better cultural anchor than an active theatre. In cities across the nation, there are countless examples of theatres serving as major economic engines. In 2015, Door County participated in the Americans for the Arts “Arts and Economic Prosperity” survey. This study found that local arts groups collectively generated $24.7 million in spending that year. In other words, the arts in Door County translated into 632 full-time equivalent positions and generated over $2.5 million in state and local tax revenue.
The Americans for the Arts Study also found that for every ticket purchased, patrons spend an additional $77 in the community on the night of the performance. Located at the north end of Third Avenue with ample free parking close by, TAP is perfectly situated to maximize this benefit for downtown Sturgeon Bay. A typical patron will park downtown, have dinner, and meander through various retail shops before attending the show. Afterward, audiences will venture back out into the community for a post-show dessert or drink.
The REIMAGINE Campaign will drastically improve the experience of the audience, from the moment they walk up to the building, through the lobby and into a new comfortable theatre space. This will position TAP as a major destination, attracting even more people to downtown Sturgeon Bay to experience dining, shopping and world-class professional theatre. As a result, this will have a direct impact on the economics of not only Sturgeon Bay but all of Door County.